Did you ever wonder why society prizes some occupations over others. Why do we seem to put sports stars or movie actors over the other jobs. For instance, why do we collect cards with baseball players pictures? Well, that is a question John Standard posed to me this week.
John is a county agent friend of mine. In a past life John was a ranch manager/ cowboy type and therefore he has a deep love and passion for those who raise our beef. So when John suggests something it comes from the heart.
His idea was to put real life ranchers at different sporting events or other public places. Real cowboys, cowgirls and kids signing pictures and meeting the public just like the "famous" people we currently collect pictures, cards and autographs from.
Imagine, your favorite cowboy or cowgirl type signing glossy 8x10 pictures and talking to lines of adoring beef eating fans. OK, I so I know that is dreaming, but the idea behind it is really good. We need to go meet our customers instead of waiting for them to come to us.
Recently ranchers have been the target of anti-animal agriculture groups who would eliminate our way of life and the beef you eat. I think most of the head-way these groups have made were because of a lack of communication. So John's idea of going to the consumer so they would have a face to put with the beef they buy might actually work.
I would like to know what you think of this idea. Please comment and tell me what you think of putting real life ranchers out for the public to meet.