Tuesday, May 11, 2010

Mike Rowe Gets It

Mike Rowe gets it. Yes, the same Mike Rowe who hosts Dirty Jobs and is the spokesman for Ford. He gets it when it comes to agriculture. The following is an article he posted on his website "mikeroweWORKS.com", http://www.mikeroweworks.com/2010/05/the-future-of-farming/ . This website is one that Mike dedicated to hardwork and he has a whole section dedicated to agriculture.

As I read it I marveled at his grasp of agriculture. I wondered why does this man get it and so many others don't. The answer is simple, Mike Rowe has had a chance to spend time with farmers and ranchers. He has gotten dirty with us and knows what kind of hard working, good citizens we are. He has seen our concern for all things living and the environment we live in.

Mike understands the importance of agriculture because he has seen it first hand. He understands that this country is based upon agriculture and without it we will cease to exist. He understands the importance of hard work and getting dirty and the bedrock principles this country was built on.

This confirms my belief that we must bridge the gap between farmers and ranchers and our customers (i.e. anyone who eats). Communication is the key and we must work hard to commicate with the other 98% who don't work in agriculture. We must open our farms and ranches and allow our consumers to spend time with us. Then they will understand why we do what we do. In short, we need to create more Mike Rowe's, who support, advocate and appreciate agriculture.

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