A couple of weeks ago one of my rams and I had a slight
misunderstanding that resulted in him charging me. He didn’t really hit me that
hard and didn’t stick around to finish me off. To be honest it was my fault for
not paying enough attention and doing too many things at once and that is not
the point of this column
When I went down I landed on my left arm wrong and did
something to my shoulder. It really hurt and continues to really hurt. I need
to see a doctor, but our lovely health insurance has made our deductible so
high I hate to think about what it might cost. I also do not have time to be
laid up, so I am being the typical farmer and dealing with the pain and
limitations. If it still hurts when I get caught up I might go, see the doctor.
The worst part is at night. A couple of times each night I
roll over on it and it really hurts. The only way to deal with it is to go sit
in the living room for a half an hour or so until the pain goes away. While I
am doing that I watch a little late-night television and sometimes that is even
more painful than the shoulder.
I am just amazed at the advertising and the claims that are
made. I guess consumers are a little like lemmings and really don’t take time
to think things through and some of the claims made by these products. Last
night I saw an ad for dog food that advertising it was made with farm raised
chicken. Any ideas of where else you might raise chicken. Wild or backyard
where two options that came to mind right away. The obvious insinuation was
that most chicken was somehow modified by evil corporations who probably
developed it in a laboratory and either manufacture it there or on an even more
sinister factory farm,
This dog food had pumpkin, blueberries, spinach and, of
course, farm raised chicken. I am not sure how much time these people have
spent watching their dogs, but gourmet food with delicate flavors are probably
not what dogs really want. They should follow my dogs around for a while and
see what they pick out on their own to eat. Then we would be seeing ads for dog
food made with three-day old road kill that is unidentifiable in its origin
with hints of fescue grass and calf feed.
Dogs really don’t care how the meat was raised, where it came from or
even how it was “harvested”.
While this may make us chuckle it is a sign of how far we
have come in terms of the disconnect between farmers and consumers. All meat is
farm raised. Some is raised on bigger farms, some on smaller but no matter the
configuration all meat is raised on a farm. For that matter, all meat is
antibiotic free too. That is another popular claim I see on tv ads. All meat
that is USDA inspected is free of antibiotics but if you have never been on a
farm or ranch, it is an easy trap to fall into. I would say shame on the
company that makes a buck advertising these claims but it is possible that they
don’t even understand the differences.
The most outlandish ad I have seen lately was for vitamins.
These vitamins would cure any malady, make you live forever and improve the
lives of your descendants. OK, maybe I am embellishing it a bit, but this
product made claims that if you had even the most rudimentary nutrition
knowledge you would know it was not true. However, the last claim made me fall
out of my chair. The vitamins were advertised as GMO free. I guess it is an
accurate claim since vitamins don’t have DNA, so they cannot be genetically
modified. However, that makes the claim one of the dumbest, most outlandish I
have ever seen.
Well, most ridiculous GMO-free claim I have seen this side
of the paper plates I ate off at a motel a couple of months ago. It
demonstrates the total lack of understanding of basic science and the total
disregard some companies have for honesty in marketing. Anything to attract
attention and sell more product. Tap into the consumers lack of knowledge and
exploit it for more sales regardless of what is right.
This will continue to happen until we make a better effort
to educate our consumers and show them what we are doing. Present the sound
science and exhaustive studies that our products go through to prove their
safety. Companies marketing products will continue to make these claims until
the consumer understands the farce. Who knows maybe there is a GMO free pain
killer out there that will help me sleep through these ads.